The savvy businessperson is always looking for ways to grow their client base. A solid client base will help a business through slower times by providing consistent sources of revenue. A large, happy client base is something every business should cultivate.
Create A Referral Program
We’ve touched on the importance of a referral program several times in the past, but it can’t be overstated. Offering some sort of bonus to clients who help grow your business serves a double purpose. First and foremost it increases the client base, but secondarily it expresses appreciation to your clients and acknowledges their contribution. Truly enthusiastic clients are better than any marketing campaign and can have an irrefutable effect on the success of a company.
Create A Strategic Alliance
Partnering with another business with which you have a shared interest is a great way to instantly expand a client base. For example; a health food store may want to partner with a fitness center of some sort. The two businesses are complimentary without being direct competitors. Business alliances are a great way to get a product or service in front of new eyes. However, just because two businesses are complimentary doesn’t mean they will make good partners. Research prospective allies and get to know the business owners to get a clear idea on compatibility.
These are just a couple of ways a business owner can grow a client base. Don’t be afraid to think outside the box and look at a variety of strategies.