Client snapshot

Industry
Camera and imaging distribution
Country
Australia
Participants
Retail sales employees at stores that sell Blonde Robot's brands, about 290 accounts
Modules
Claims, Rewards (points shop)
Run by
Run it yourself. Blonde Robot ran the program.

The challenge

The challenge

Blonde Robot sells its brands through independent and chain camera retailers. The people who decide which camera a customer walks out with are the employees behind the counter, and they work for the store, not for Blonde Robot. Blonde Robot needed a way to reward those employees for each sale of its products, with proof that every sale was real.

The program

What they set up

  1. Robots Rewards, a branded program

    Retail employees joined a program in Blonde Robot's own brand.

  2. A product catalog for claims

    About 2,970 products were set up as claimable, so employees picked the exact model they sold.

  3. A receipt behind every claim

    Employees uploaded the sale receipt as a PDF with each claim. Almost every claim carried one.

  4. Checks before points

    Blonde Robot's own team reviewed each claim before points were awarded.

  5. A points shop

    Employees spent their points on rewards in the program's own shop.