Retail sales claims

Every camera sold on the shop floor, rewarded.

Blonde Robot's Robots Rewards programme let retail staff claim the products they sold and spend their points in a rewards shop.

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Example screen: a retail staff member's phone in Robots Rewards showing a claim for a mirrorless camera kit, with the model picked from the claimable list, the receipt attached and the claim approved for 360 points. Sample screen.

Example screen, not the client's live programme.

Client snapshot

Industry
Camera and imaging distribution
Country
Australia
Participants
Retail sales staff at stores that sell Blonde Robot's brands, about 290 accounts
Modules
Claims, Rewards (points shop)
Run by
Run it yourself. Blonde Robot ran the programme.

The challenge

The challenge

Blonde Robot sells its brands through independent and chain camera retailers. The people who decide which camera a customer walks out with are the staff behind the counter, and they work for the store, not for Blonde Robot. Blonde Robot needed a way to reward those staff for each sale of its products, with proof that every sale was real.

The programme

What they set up

  1. Robots Rewards, a branded programme

    Retail staff joined a programme in Blonde Robot's own brand.

  2. A product catalogue for claims

    About 2,970 products were set up as claimable, so staff picked the exact model they sold.

  3. A receipt behind every claim

    Staff uploaded the sale receipt as a PDF with each claim. Almost every claim carried one.

  4. Checks before points

    Blonde Robot's own team reviewed each claim before points were awarded.

  5. A points shop

    Staff spent their points on rewards in the programme's own shop.

Results

Results

About 150 retail staff submitted claims across the programme. Nearly every claim came with a receipt, so Blonde Robot could see exactly which products were selling, and where.

  • 11,600

    sales claims submitted

    Blonde Robot, Robots Rewards

  • 95%

    of claims approved

    Blonde Robot, Robots Rewards

  • 480,000

    units claimed, across about 790 products

    Blonde Robot, Robots Rewards

  • 720

    points-shop orders

    Blonde Robot, Robots Rewards

Modules in this programme

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