is not entirely new? While it seems like customer rewards programs have increased over the past decade, you will be surprised to learn that as far back as 1896, there was such a thing as a loyalty program. This is long before we had frequent flier clubs and redeemable points.

Simple Ways of Rewarding Your Customers

1. Identify your valued customer

   This may seem obvious since all businesses assume that they know who their loyal customers are. However, the customer who spends most of his time demanding much and not really buying much may be costing your business money. You need to know who your real customers are and by analyzing your database, you will be able to have such insight. It is also important to understand that businesses that are selective with their rewards end up losing clients especially when other clients feel less valued. Have rewards for all but do not forget to give more value to your high-value customer.

2. The more rewards the better

    Its human nature to be swayed by numbers and of course more reward options is more attractive than having only one redeemable avenue. According to NeuroMarketingScience offering triple points such as 100 points per purchase is more effective and it increases customer participation. The more points you offer per purchase, the more people will be inclined to participate in rewards programs and this amounts more sales for you. These points don’t necessarily have to amount to something highly valuable but they are perceived to be valuable. The large number appeals to the subconscious.

3. Be creative with the rewards

   Believe or not, your customers are not just interested in getting free items. Unique rewards garner attention and people actually prefer them to the boring rewards such as a free cup of coffee when you buy your fifth cup or a coupon. A good example of a creative and exciting reward is the 30 seconds to seize as much as you can for 500 points, which was offered by convenience store, FoBoGro located in Washington, D.C. There also was a company that gave customers a chance to go out on a date with the co-founder of the company for 250 points. While unorthodox, these unique rewards are appealing and engaging. They end up creating loyalty since they engage with the clientele emotionally.