Consumer claims

Rewarding customers for choosing Olympus.

Buyers of qualifying Olympus products claimed their reward online, on a site that carried the Olympus brand.

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Example screen: a customer's phone showing an approved claim for a qualifying camera, with the receipt uploaded, the product checked and the reward on its way. Sample screen; the reward type is to be confirmed.

Example screen, not the client's live program.

Client snapshot

Industry
Cameras and imaging
Participants
Customers who bought qualifying products
Modules
Claims, Rewards
Run by
Have RewardCo run it. RewardCo managed the program for Olympus.

The challenge

The challenge

Olympus wanted to give buyers of selected products a reason to choose Olympus at the counter, and a simple way to collect their reward after they bought. The offer had to be easy to understand, quick to claim and fair to every buyer. It also had to carry the Olympus brand, so customers felt they were dealing with Olympus, not a third party.

The program

What they set up

  1. A branded claims site

    Customers visited a site in the Olympus brand to lodge their claim.

  2. Qualifying products

    Only the products in the offer could be claimed, so every claim matched the promotion.

  3. Proof of purchase

    RewardCo's team checked each claim before the reward was released.

  4. Status customers could see

    Customers could see whether their claim was pending, approved or needed more information.

Results

Results

What the program made possible for Olympus and its customers.

  • Customers claimed their reward online, without forms in the mail.
  • Every reward traced back to a qualifying purchase and an approved claim.
  • The whole experience carried the Olympus brand.

Modules in this program

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  • A program like Olympus's, set up for you
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