Can we include our dealers or channel partners?

Yes. Partners get a portal in your brand, with targets, claims, leaderboards and rewards. Claims are checked against your rules, and duplicate claims are flagged.

How are sales claims checked?

Partners lodge a claim with the invoice or receipt. Rules you set check the product, date and amount, duplicate claims are flagged, and you set the review time.

Can RewardCo run recognition for our staff?

Yes. Peer thanks, nominations, service milestones and points, with gift cards in seven countries and payouts to local bank accounts in many currencies.

Can RewardCo run the program for us?

Yes, if you want it. We approve or check claims, pay out rewards, help participants and send you a monthly report. Or your team runs it, and you can switch later.

Does RewardCo work with Microsoft Entra ID?

Yes. Staff can sign in with Microsoft Entra ID (Azure AD). Payroll, HR and CRM systems connect through our API.

How long does a program take to launch?

Programs launch in 2 to 8 weeks, depending on the modules and integrations you need.

RewardCo vs ITA Group

ITA Group is an engagement agency with a Sydney office that runs incentive, recognition, loyalty and event programs, with its own recognition platform, Cooleaf.¹⁶ RewardCo covers much of the same ground as a platform: recognition for your staff, and incentives and claims for your partners, run by your team or by us.

Last reviewed 30 October 2026. ITA Group facts checked 30 October 2026 on its own pages. Next review January 2027. Corrections: hello@rewardco.com.

Book a demo See the side by side

Choose ITA Group if

You want an agency to run incentives, events and incentive travel as well as the platform.¹¹³¹²
Your procurement asks for SOC 2 Type 2 or PCI DSS.³¹⁹
You also run customer rebate programs and want them with the same vendor.¹⁷

Choose RewardCo if

You want a platform your own team can run, with the option to have us run it, and to switch later.^R5
You want staff to sign in with Microsoft Entra ID (Azure AD).^R7
You want gift cards in Australia, New Zealand, Singapore, the UK, the US, Canada and the Philippines, from one points wallet.^R4

Side by side

RewardCo and ITA Group, side by side

What each product offers today, from each one's own pages.

YesYes, today
PartlyPartly
NoNo
Not stated on their pagesWe did not find it on the pages we read

RewardCo and ITA Group compared
What you need	RewardCo	ITA Group
Recognition and engagement
Staff recognition	RewardCoYesPeer thanks, nominations and points.^R1	ITA GroupYesPeer-to-peer, manager and team recognition, and nominations with manager approvals.⁹
Milestones and celebrations	RewardCoYesWork anniversaries and other service milestones.^R1	ITA GroupYesAutomated years of service awards, birthdays and life events.⁹⁶
Surveys	RewardCoYesParticipants complete surveys in their program and can earn rewards for them.^R8	ITA GroupYesCompany-wide engagement surveys and eNPS feedback, benchmarked over time.⁸
Employee perks and discounts	RewardCoNoNot offered today.	ITA GroupNot stated on their pagesPages we checked
Partners and sales
Dealer and channel partner programs	RewardCoYesSales incentives and a partner portal in your brand, with targets, claims and leaderboards.^R3	ITA GroupYesIncentive and loyalty programs for dealer, distributor, reseller and referral partner networks across Australia and New Zealand.¹³¹⁴
Sales claims with proof of purchase	RewardCoYesPartners lodge a claim with the invoice or receipt. Your rules check it, and duplicate claims are flagged.^R2	ITA GroupYesProof-of-purchase claims where point-of-sale data is not available, and OCR capture on rebate claims.¹⁴¹⁵¹⁷
Rewards
Points and a rewards catalogue	RewardCoYesOne points wallet. Points are spent on gift cards, catalogue items or a payout.^R4	ITA GroupYesPoints deposits, and an online rewards storefront customised to each participant's location.⁶¹⁵
Gift cards	RewardCoYesSeven countries: Australia, New Zealand, Singapore, the UK, the US, Canada and the Philippines.^R4	ITA GroupYesDigital gift cards to major retailers, and prepaid cards.⁷¹⁶¹⁰
Payouts to bank accounts	RewardCoYesTo local bank accounts in many currencies.^R4	ITA GroupYesDirect deposit and reloadable cash cards for channel programs. The countries and currencies are not stated.¹⁴
Running the program
Your brand on the program	RewardCoYesYour logo, colours, web address and emails.^R6	ITA GroupYesPrograms on your own personalised platform, with branding and messaging from its team.¹⁴⁷¹²
Single sign-on	RewardCoYesWith Microsoft Entra ID (Azure AD).^R7	ITA GroupYesSingle sign-on on its Cooleaf platform. No identity provider is named.⁶
The vendor can run the program for you	RewardCoYesWe approve or check claims, pay out rewards, help participants and send a monthly report. Or run it yourself, and switch later.^R5	ITA GroupYesTurnkey program management, with a single point of contact and day-to-day operations.¹³¹²⁶

We list a row only where we could check ITA Group's own pages. "Not stated" means we did not find it on the pages we read, not that ITA Group does not offer it. Facts about RewardCo link to our own pages (R1, R2 and so on).

A fair view

When ITA Group is the better choice

Agency services
You want one agency for programs and events
ITA Group runs incentive programs end to end, with a single point of contact. It also plans events and incentive travel.¹³¹²¹
Security
Your procurement needs certification
ITA Group states it is compliant with SOC 2 Type 2 and PCI DSS. Its Trust Center lists both.³¹⁹
Customer rebates
You run rebates for your customers too
ITA Group runs customer rebate programs with configurable validation rules and fraud monitoring. Rebates sit alongside its channel and staff programs.¹⁷

What RewardCo does differently

Close on features. A platform your team can run.

A platform, run by your team or by us
RewardCo is a rewards program platform. Your team runs it, or we approve claims, pay out rewards, help participants and report monthly, and you can switch later. ITA Group describes itself as an engagement agency.^R5¹

RewardCo and ITA Group, asked often

Book a demo

See a program set up like yours.

A 30-minute demo shaped around your program. We'll be in touch to set a time.

Book a demo

Recognition, incentives, claims and loyalty
Run it yourself, or have RewardCo run it
No obligation and no sales pressure

Keep reading

Sources and review

Facts about ITA Group come from its own published pages, on the dates shown. ITA Group is a trademark of its owner. RewardCo is not affiliated with ITA Group.

ITA Group sources

ITA Group Australian home page. Checked 30 October 2026.
Global capabilities (AU). Checked 30 October 2026.
Employee recognition and rewards software (AU). Checked 30 October 2026.
Employee experience FAQs (AU). Checked 30 October 2026.
Employee surveys (AU). Checked 30 October 2026.
Employee recognition (AU). Checked 30 October 2026.
Employee rewards (AU). Checked 30 October 2026.
Incentives (AU). Checked 30 October 2026.
Channel partner incentive programs (AU). Checked 30 October 2026.
Channel loyalty programs (AU). Checked 30 October 2026.
Sales incentives (AU). Checked 30 October 2026.
Motivational awards (AU). Checked 30 October 2026.
Customer rebate programs (AU). Checked 30 October 2026.
ITA Group Trust Center. Checked 30 October 2026.

All 24 ITA Group pages we checked