
When it comes to online advertising, examples of KPI include: brand awareness, click-through rates and conversions just to mention a few. There is some form of metric measurement that can be used to gauge the performance of any business or sector and these performance measurements are what we term as KPIs.
So, what is a KPI? KPI represents measurements that focus on an organization’s performance. KPIs help measure goals and are critical in the success of an organization’s current and future goals.
Below are some KPI characteristics that you need to be aware of.
There is a wide range of indicators that can be included in KPIs and the three major ones are: