Can we include our dealers or channel partners?

Yes. Partners get a portal in your brand, with targets, claims, leaderboards and rewards. Claims are checked against your rules, and duplicate claims are flagged.

How are sales claims checked?

Partners lodge a claim with the invoice or receipt. Rules you set check the product, date and amount, duplicate claims are flagged, and you set the review time.

Can RewardCo run recognition for our staff?

Yes. Peer thanks, nominations, service milestones and points, with gift cards in seven countries and payouts to local bank accounts in many currencies.

Does RewardCo work with Microsoft Entra ID?

Yes. Staff can sign in with Microsoft Entra ID (Azure AD). Payroll, HR and CRM systems connect through our API.

Can RewardCo run the program for us?

Yes, if you want it. We approve or check claims, pay out rewards, help participants and send you a monthly report. Or your team runs it, and you can switch later.

How long does a program take to launch?

Programs launch in 2 to 8 weeks, depending on the modules and integrations you need.

RewardCo vs Extu

Extu, formerly Incentive Solutions, is a channel incentive and partner marketing company for manufacturers and distributors, combining incentives, through-channel marketing, incentive travel and partner data in one platform.¹² RewardCo covers much of the same ground: incentives and sales claims for your partners and recognition for your staff, with payouts to local bank accounts and Microsoft sign-in.

Last reviewed 30 October 2026. Extu facts checked 30 October 2026 on its own pages. Next review January 2027. Corrections: hello@rewardco.com.

Book a demo See the side by side

Choose Extu if

You want channel incentives and co-branded partner marketing campaigns from one vendor.¹⁴
You want group incentive travel run for you as a reward for top partners.¹
You want the vendor to run the program, with a dedicated program manager and a bilingual participant support team.⁴¹¹

Choose RewardCo if

You want rewards as gift cards in seven countries, or paid to local bank accounts in many currencies.^R4
You want staff to sign in with Microsoft Entra ID (Azure AD).^R7
You would like to work with a company based in Parramatta, NSW.^R9

Side by side

RewardCo and Extu, side by side

What each product offers today, from each one's own pages.

YesYes, today
PartlyPartly
NoNo
Not stated on their pagesWe did not find it on the pages we read

RewardCo and Extu compared
What you need	RewardCo	Extu
Partners and sales
Dealer and channel partner programs	RewardCoYesSales incentives and a partner portal in your brand, with targets, claims and leaderboards.^R3	ExtuYesIncentive programs for distributors, dealers, resellers and contractors, from short-term SPIFFs to tiered programs, and rebate programs.⁴⁶
Sales claims with proof of purchase	RewardCoYesPartners lodge a claim with the invoice or receipt. Your rules check it, and duplicate claims are flagged.^R2	ExtuYesParticipants upload invoices, warranty registrations and other sales claims, checked against rules you set. Invoice upload is an add-on module.⁵
Recognition and engagement
Staff recognition	RewardCoYesPeer thanks, nominations and points.^R1	ExtuYesEmployee recognition programs and points gifting between participants. The Total Recognition Suite is an add-on module.¹⁰⁷⁵
Milestones and celebrations	RewardCoYesWork anniversaries and other service milestones.^R1	ExtuPartlyCelebrating milestones is named as a way to lift engagement. No service anniversary feature is described.¹⁰
Surveys	RewardCoYesParticipants complete surveys in their program and can earn rewards for them.^R8	ExtuPartlyTargeted surveys of resellers, as part of program communications. Surveys of your own staff are not described.¹¹
Employee perks and discounts	RewardCoNoNot offered today.	ExtuNot stated on their pagesPages we checked
Rewards
Points and a rewards catalogue	RewardCoYesOne points wallet. Points are spent on gift cards, catalogue items or a payout.^R4	ExtuYesPoints with a participant portal showing the balance, redeemed in an online catalogue of merchandise, event tickets, travel and gift cards.⁷⁴⁸
Gift cards	RewardCoYesSeven countries: Australia, New Zealand, Singapore, the UK, the US, Canada and the Philippines.^R4	ExtuYesGift cards in the catalogue, and prepaid, reloadable and virtual debit cards.⁷⁹
Payouts to bank accounts	RewardCoYesTo local bank accounts in many currencies.^R4	ExtuPartlyPayouts go onto branded, reloadable debit cards. Payment to bank accounts is not described.⁹⁴
Running the program
Your brand on the program	RewardCoYesYour logo, colours, web address and emails.^R6	ExtuYesA branded participant portal and branded debit cards. A custom web address is not stated.⁵¹⁰
Single sign-on	RewardCoYesWith Microsoft Entra ID (Azure AD).^R7	ExtuNot stated on their pagesPartners log in once to reach all of Extu's modules. Sign-on with your own identity provider is not described.³ Pages we checked
The vendor can run the program for you	RewardCoYesWe approve or check claims, pay out rewards, help participants and send a monthly report. Or run it yourself, and switch later.^R5	ExtuYesProgram management, participant support, reward fulfilment and reporting, with a dedicated program manager and a bilingual support team.⁴¹¹

We list a row only where we could check Extu's own pages. "Not stated" means we did not find it on the pages we read, not that Extu does not offer it. Facts about RewardCo link to our own pages (R1, R2 and so on).

A fair view

When Extu is the better choice

Partner marketing
Your partners need marketing as well as incentives
Extu lets partners launch co-branded campaigns in minutes, with no marketing team, and combines them with channel incentives to connect activity to measurable results.¹⁴
Incentive travel
Your top reward is a group trip
Extu runs group travel programs to recognise top partners. You set the goals, and its team handles planning, logistics and delivery.¹
Managed service
You want a team to run the program, with a SOC report
Extu can take on program management, participant support, reward fulfilment and reporting, with a bilingual support team. It audits its incentive management systems for SOC II Type 2 each year and provides the report on request.⁴¹¹¹²

What RewardCo does differently

Bank payouts and Microsoft sign-in, from a company based in Parramatta.

Gift cards and bank payouts
Gift cards in seven countries, and payouts to local bank accounts in many currencies, from one points wallet.^R4
Microsoft sign-in and surveys
Staff sign in with Microsoft Entra ID (Azure AD). Participants complete surveys in their program and can earn rewards for them.^R7^R8
Based in Parramatta, NSW
RewardCo is based in Parramatta, NSW. Extu lists its headquarters in Atlanta and Bracknell, UK.^R9¹³

RewardCo and Extu, asked often

Book a demo

See a program set up like yours.

A 30-minute demo shaped around your program. We'll be in touch to set a time.

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Recognition, incentives, claims and loyalty
Run it yourself, or have RewardCo run it
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Sources and review

Facts about Extu come from its own published pages, on the dates shown. Extu is a trademark of its owner. RewardCo is not affiliated with Extu.

Extu sources

Extu home page. Checked 30 October 2026.
About Extu. Checked 30 October 2026.
Partner Experience Platform. Checked 30 October 2026.
Channel incentive programs. Checked 30 October 2026.
Channel incentive software. Checked 30 October 2026.
Rebate incentive programs. Checked 30 October 2026.
Points programs. Checked 30 October 2026.
Reward catalogue. Checked 30 October 2026.
Debit card reward programs. Checked 30 October 2026.
Employee recognition programs. Checked 30 October 2026.
Incentive management services. Checked 30 October 2026.
Security (data processing agreement). Checked 30 October 2026.
Contact. Checked 30 October 2026.

All 15 Extu pages we checked